Brady

William H. Brady founded the W.H. Brady Company in 1941 in Eau Claire, WI. Products like promotional photographic calendars were soon followed by elaborate color displays for ice cream parlors, printed glass beer signs, point-of-purchase displays, and roadside advertising. During World War II, Brady responded to the need for the military to clearly identify wires on ships, planes and other equipment. Brady's self-adhesive, preprinted wire markers worked on 100+ degree landing strips or flying through subzero temperatures at 37,000 feet. 

Brady began to go international in the 1950's, with operations and partnerships in Canada, Mexico and the U.K. In 1984, Brady went public, issuing the first-ever shares of common stock, and expanding their reach through direct marketing catalogs. Starting in the 1990's, Brady introduces software that allows customers to create their own labels and printers to print on-site and on-demand. As their technological capabilities grew, so did their geographic outreach. 

Today, Brady is reinvesting in research and development, with a strong focus on the Voice of the Customer guiding all new product development.